BS Digital Marketing

BS Digital Marketing is a four years undergraduate degree in digital Marketing.

Quick Facts

Degree LevelBS
DisciplineBusiness
Offered By 19 universities in our directory
Typical Duration4 years

BS Digital Marketing is a four years undergraduate degree in digital Marketing.

Entry requirements

Admission is based on HSSC (Intermediate) or an equivalent qualification in a relevant group, combined with the entry test the institution uses. Applicants holding A-Levels or a foreign qualification need an equivalence certificate from the Inter Board Coordination Commission, which is worth applying for as soon as results are published. Merit is usually a weighted aggregate of HSSC marks and entry test score, and the weightings differ between institutions.

Accreditation

This field has no single statutory accreditor in the way engineering, medicine and law do. Institutional recognition by the Higher Education Commission is the baseline; beyond that, judge programmes on faculty qualifications, facilities and graduate outcomes, and ask the institution directly about each.

What it leads to

A four-year bachelor’s is the standard undergraduate qualification in Pakistan and satisfies the 16-year requirement for postgraduate admission. What it leads to depends heavily on what a graduate builds alongside it — internships, projects and demonstrable practical skill — since employers in most fields weight those alongside the degree itself.

Comparing institutions

Fees for the same degree title vary several-fold between Pakistani institutions, and course content varies with them. Ask each university for the full per-semester fee schedule across the whole degree rather than the first instalment, and for the current course outline — UniAssist lists which universities teach this degree, but the detailed curriculum is set institutionally and the university’s own prospectus is the authoritative source for it.

Where You Can Study This

  • 19 universities
  • 7 cities
  • 7 public
  • 12 private
University City Sector Duration Fees whole programme
Bahauddin Zakariya University Multan Public 4 years —
Federal Urdu University of Arts, Sciences & Technology E Commerce Islamabad Public 4 Years —
Ghazi University, Dera Ghazi Khan Dera Ghazi Khan Public 4 years —
International Islamic University Islamabad Public 4 Years —
Mir Chakar Khan Rind University of Technology, Dera Ghazi Khan Dera Ghazi Khan Public — —
Muhammad Nawaz Sharif University of Engineering & Technology AI Multan Public 4 years 287,500 (Revised fee structure (Fall 2026))
University of Swat Swat Public 4 years 209,800 (Fall 2026)
Abasyn University Peshawar Private — —
Hamdard University Karachi Private 4 Years —
ILMA University Karachi Private 4 Years 942,000 (Current (Annexure A, undated))
Iqra University Karachi Private — —
Jinnah University for Women Karachi Private 4 Years —
Minhaj University Lahore Private — —
National College of Business Administration & Economics Lahore Private — —
Nur International University Lahore Private — —
The Green International University, Lahore Lahore Private — —
The Superior University Lahore Private — —
University of Central Punjab Lahore Private — —
University of Lahore Lahore Private 4 Years 1,682,000 (2026-27)

Frequently Asked Questions

What are the entry requirements for BS Digital Marketing in Pakistan?

Admission is based on HSSC (Intermediate) or an equivalent qualification in a relevant group, combined with the entry test the institution uses. Applicants holding A-Levels or a foreign qualification need an equivalence certificate from the Inter Board Coordination Commission, which is worth applying for as soon as results are published. Merit is usually a weighted aggregate of HSSC marks and entry test score, and the weightings differ between institutions.

How long is BS Digital Marketing?

Four years. Exact structure varies between institutions, so confirm the semester count and credit-hour total with the university you are applying to.

Is BS Digital Marketing accredited?

This field has no single statutory accreditor in the way engineering, medicine and law do. Institutional recognition by the Higher Education Commission is the baseline; beyond that, judge programmes on faculty qualifications, facilities and graduate outcomes, and ask the institution directly about each.